Attracting customers to buy your product is what brings in revenue. With an inbox full of promotional materials we needed email that would stand out from the rest. In this case the team concluded that it was giving the customer a “secret promo code” that would do just that. Having used scratch off promo codes in shipping boxes with success, an email seemed just the right place to give the customers a surprise. My role was to create a Photoshop design and HTML email that would give the customer an opportunity to scratch digital “scratch off ticket” which revels their promo code to purchase and item on the website.
Result: A HTML email utilizing images saved for the web. Engaged customers through the nostalgia or scratching off a lottery ticket with hopes of winning big. Clicking on the email brings you to a page where you can scratch your ticket and real your prize…a promo code to use on the website!