Landing Page


A landing page to be placed on partner websites needed a fresh design, which met brand standards. The idea was to create a landing page which most resembled the current ecommerce website, so when partners participants click on the landing page and visit the FSA Store website they will have a familiar transition. My role was to create multiple wireframes in Photoshop, which would be developed and tested in Optimizely. Of these wireframes three were selected for design and passed to development.

Result: A landing page design which includes main features of the ecommerce website. The clean and minimal color palette is able to blend into the many partner websites, minimizing the amount requests for a custom landing page from partners.